OUR APPROACH

Our approach comes from an earnest desire to fully understand our client's aspirations and ambitions. Once we have a full grasp on that, we address the roots of any challenge that might prevent them from reaching their goals. Consequently, we leave no gaps in our service offering as a 360º agency. The key strength is simple: we LOVE what we do!

Our approach to your project consists of 5 steps:

DISCOVER

Our discovery phase is a deep-dive into our client’s current situation. We leave no stone unturned to fully understand their business challenges.

DEVELOP

Using the findings, we develop solutions that will deliver the desired results by combining the appropriate mix of our services.

DEPLOY

Our team then executes the solutions that were developed, whether they are part of an integrated program or a stand-alone service. Integral to this step is the account manager who will always be abreast of all the developments in the process, ensuring that all executions are on schedule and to the client’s expectations.

DEBRIEF

Once the execution is complete, our team meets with the client to assess all the relevant aspects of project execution and the key performance indicators, compare results to benchmarks and expectations, and make the necessary modification; prior to engaging in any subsequent services. This way, we ensure continuous improvement to our approach and our teams.

IMPROVE

After the client debrief, we have an internal debrief, going through the same process but focusing on our core objectives as a company.
Carefully Crafted Template

"There is no magic formula to write perfect ad copy. It is based on a number of factors, including the consumer’s mood"

Purchase | $79
𝕱
Who We Are

Meet The Team

CEO/Founder
SENGI (‘SANDE’) PHILIP
MORE INFO

Since founding and taking the helm of Legacy XP back in 2006, Sande has grown it from a humble startup to a flourishing 360° marketing agency. Withhis proven track-record in many forms of the art, he has led both our business transformation and that of our clients by investing in data and technology while doubling down on creativity. Sande’s technical background coupled with his business sense provides Legacy XP the perfect blend ofleadership and groundbreaking strategies.

SUCCESSFUL PROJECTS

  • Assistant Casting Director - Sometimes in April, directed by Raoul Peck, starring Idris Elba (HBO Films).
  • 2nd Ass. Director - Oscar winning Last King of Scotland, directed by Kevin Macdonald, starring Forest Whitaker
  • Founding member of Mashirika - a world touring Rwandan theater group

RELEVANT QUALIFICATIONS

  • Diploma in Music, Dance and Drama, with professional specialization in Theater Education
  • Makerere University, Kampala-Uganda.
Managing Director - Rwanda
JOSEPH (‘FAMA’) OGUTU
MORE INFO

Joseph Ogutu is an experienced project management professional. With over 16 years of multi industry experience, he has a unique combination of strategic thinking, managerial experience and business operations leadership. As the Managing Director, he is creatively leading the team to deliver cutting-edge services and solutions. Joseph is constantly striving to develop strategies that are deeply rooted to the local environment and culture, daring brands to speak their authentic selves.

RELEVANT QUALIFICATIONS

  • Senior Managers training in Human Resource and Strategic Business Management - Strathmore Business School- Lagos Business School
  • Diploma in Business Administration- School of Professional Studies – Nairobi
  • Diploma in Human Resource/Personnel - Management-Cambridge International Training Center

NOTABLE EXPERIENCE

  • Regional Operations Manager – Legacy XP, East-Africa
  • Country Manager – Pulse Experiential, Kenya/Uganda/Tanzania/Ethiopia

Managing Director - DRC
VYANNÉE MATSORO
MORE INFO

Vyannée MATSORO is an experienced Information Technology Specialist with over 15 years in the digital industry and sales. Matsoro has proven his project managerial and negotiations skills from telecommunication (Ericson International) to different Government Projects. He has advised Government Leaders in various ways using his strong critical thinking and entrepreneurial skills. Vyannée comes to Legacy as one of the few digital experts who drafted the Nation Digital Transformation Plan under the President’s Office of Democratic Republic of the Congo.

RELEVANT QUALIFICATIONS

  • Masters in Information Technology – Data security and artificial intelligence major, Cavite State University - Philippines
  • Bachelor of Science in Applied Information Technology, ISBAT Uganda
  • Higher Diploma in Computer Engineering, Kyambogo University Uganda

NOTABLE EXPERIENCE

  • Customer Project Manager – Ericsson International, Zain DRC
  • Data security consultant – Affinion BPO, Philippines
  • International Business Developer – Digital Center for Content Creation, LUCT, Malaysia
  • Technical Digital Transformation Advisor – DRC President’s Office
  • Director for Digital Transformation – City of Kinshasa, APDNK, DRC

CPA, Part-time CFO
CHANELE DUMONTIER
MORE INFO

Chanèle Dumontier is an accomplished professional finance expert. From transaction services advisor at PWC to corporate merger and acquisition specialist for the largest utility company in Canada and finance director for a newly acquired business in the Netherlands, her career led her to become an all-round financial expert specialized in strategic partnership development. She is now offering her skills to startups in need of experts as an on-demand CFO. Over the years, she has shown the amazing ability to pursue multiple strategic/time consuming projects simultaneously. Her strong communications skills and experience allows her to address clients’ pain points and growth vision with financial and strategic creative solutions

NOTABLE EXPERIENCE

  • Finance Director - Stingray Europe, Netherlands
  • Senior analyst, Financial and economic analysis, Growth projects - Hydro-Québec, Canada
  • Senior associate, Transaction services - PWC Montréal, Canada

RELEVANT QUALIFICATIONS

  • Chartered business valuator certificate (in progress) - Canadian Institute of Chartered business valuator (CICBV)
  • Specialized graduate diploma in public accounting - HEC Montréal, Canada
  • Bachelor in business administration, Accounting major - HEC Montréal, Canada
  • Singapore Management University University exchange program - Singapore

Brand Security Consultant
GAUTHAM SHETTY
MORE INFO

With over 21 years of experience in printing and imaging, Gautham Shetty is an outstanding professional consultant. His wide expertise is split across strategic business planning, channel management, profit & loss as well as consulting sales. He has proven the ability to understand and articulate technology-based solutions for complex business scenarios, a quality highly valued by the team.

RELEVANT QUALIFICATIONS

  • Solution Sales by SPI. – Colorado, U.S
  • EFI Certified Color Professional
  • EFI workflow solutions § Selling Skills Program (SSP). - Singapore
  • InfoPrint SW Solutions Sales in Shanghai, China
  • Color MARCS by Oce at Venlo, Netherlands.
  • MARCS PrintShop by Oce at Venlo, Netherlands.

NOTABLE EXPERIENCE

  • Graphic Designer - DAC Agency, India
  • Business Manager – Xerox, India
  • Product Sales Manager – IBM Ricoh-InfoPrint Solutions, India
  • Product Manager – Elite Digital Solutions, East/Central Africa

Project Manager
WILLEKE WESTRA
MORE INFO

With a unique social business background in the commercial, development, and humanitarian sector, Willeke is just one of a kind. She has a passion for‘ making the impossible work’ in the areas she loves most: strategic partnerships and projects’ management. For the last 7 years, she has been delivering the highest quality possible, giving clients and partners a feeling of unwavering support.

SUCCESSFUL PROJECTS

  • Created the AFRIpads Menstrual Hygiene Management Educational Curriculum (Training of Trainers package including a handbook, e-learning tool, posters and evaluation forms)
  • Created the AFRIpads Data Collection Toolkit (Monitoring and Evaluation Toolkit including surveys, focus group discussion guides and a comprehensive user guide)

RELEVANT QUALIFICATIONS

  • Bachelor’s degree, Communication & Media, Strategic Marketing Communication - Hanze University of Applied Sciences, Netherlands
  • Agile Project Management Foundation Certificate – Pink Elephant, Netherlands

Creative Director
ERIC NSHIMYUMUKIZA
MORE INFO

Eric has a wide creative background in the advertising and marketing industry. 5 years ago, he started building brand identities by creating well rounded illustration and advertising campaigns for various companies. He always ensures that marketing strategies are brought to life and creatively executed. As an artist, he firmly believes that there has to be a story in every design he works on, making each one of them a compelling piece of art

RELEVANT QUALIFICATIONS

  • Bachelor’s degree in Information Technology, Adventist University of Central Africa

NOTABLE EXPERIENCE

  • Graphic Designer – Legacy XP, Rwanda
  • Graphic Designer – Mango Telecom, Rwanda
  • Art Director – Creation, Rwanda

Creative Designer
VINCENT OCHOER
MORE INFO

Vincent has a wide creative background in the communication industry. 10 years ago, he started building brand identities by creating well rounded illustration, advertising campaigns and digital products for various companies. Vincent creates pure magic through his designs, displaying an exceptional love for art.

NOTABLE EXPERIENCE

  • Graphic Designer - Sign Engineering(u) Ltd.
  • Graphic Designer - Kampala Graphics 2020 (u) Ltd. Mar/2012- Jan / 2014
  • TOUCH MEDIA DESIGN, P.O. Box 2994 Kigali - Rwanda Legacy House
  • IMBUTO FOUNDATION account Manager
  • HopeMagazine
  • BPR and SONARWA Account Manager

RELEVANT QUALIFICATIONS

  • Bachelor’s Degree in Industrial and Fine Art (BIFA) - Makerere University

PR & Communications Consultant
WANYAKA GITUKU
MORE INFO

Wanyaka Gituku is a PR and communications marketing consultant with close to a decade of experience. She has worked in the communications department at World Vision and was a former journalist with the Radio Africa group. Wanyaka has worked in various capacities at different PR agencies. She has also played a key role in developing global brands such as Etihad Airways, Sprite, Weetabix, MoneyGram, Huawei, Brookside Dairy, British Airways, Nivea and Dormans among many others.

RELEVANT QUALIFICATIONS

  • Bachelor of Arts in Communication (Public Relations and Electronic Media) - Daystar University
  • Diploma in Management Information Systems (MIS) – Strathmore University

NOTABLE EXPERIENCE

  • Lead Consultant - Rack Orange Limited, Kenya
  • Account Manager - Tell-‘Em Public Relation, Kenya
  • Sole proprietor- Inzovu Enterprises, Kenya
  • Account Executive - Square Gold PR and Marketing, Kenya
  • Journalist - Radio Africa’s newsroom, Kenya

COPYWRITER
DIVINE GIHOZO
MORE INFO

Experienced copywriter with diverse skillset and creativity, Divine’s eye for details is what drives and allows her to communicate and engage by creating innovative and precise copy.

NOTABLE EXPERIENCE

  • Copywriter and Media manager - Legacy xp
  • Copywriter - Creaxion Rwanda
  • Project manager - Legit Creatives Media manager - Green city Kigali

Accountant
ROSINE UWINEZA
MORE INFO

With over a decade of responsible and progressive experience in accounting management, Rosine is a remarkable accountant executive. She has proven to be greatly skilled in preparing all the accounting work for Legacy’s finance portfolio. Rosine’s competence is always needed to play a lead role in monitoring all payments and expenditures including payroll, purchase orders, invoices and account statements.

RELEVANT QUALIFICATIONS

  • Institute of Lay Adventist of Kigali - Bachelor’s Degree in Finance

NOTABLE EXPERIENCE

  • Finance and Administration – Legacy XP, Rwanda
  • Cashier - Eastan Construction, Rwanda
  • Cashier - Elite Construction, Rwanda
Ground Technicien
JEAN DE DIEU DUSENGUMUREMYI
MORE INFO

As the agency’s ground technician, Jean de Dieu has proven to be very resourceful in making sure things are going exactly as planned and helping out where required. His 7 years’ professional experience enables him to carry out a- number of administrative support and customer service tasks to ensure efficient operation of the office environment.

NOTABLE EXPERIENCE

  • Ground Technician – Legacy XP, Rwanda
  • Technical personnel/deliveries coordinator – Legacy XP, Rwanda

Account Manager
MURINDA OLIVE
MORE INFO

Olive’s 19 years of professional experience gives her an unparalleled ability to manage projects with wisdom and proficiency. She worked in multiple sectors including education, banking, administration, and communication. Over the years, her acquired expertise has allowed her to create an exclusive bond with customers.

RELEVANT QUALIFICATIONS

  • Bachelor’s Degree in Arts and Social Sciences from Makerere University

NOTABLE EXPERIENCE

  • Project Coordinator at CESVI
  • Admin Assistant at Tigo Rwanda & East African Development
  • Entrepreneurship Director at SFB
  • Voluntary Work at Mount Carmel
  • Learning Center Supervisor at New Life
  • Private Consultant at Rwanda Peace Academy

Infinite Possibilities

Design Makes Everything Possible

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Purchase