July 2, 2018

Our work

ACCOMPLISHED PROJECTS

WAKA WAKA PROJECT

This is an NGO that came to Rwanda with an aim of bringing affordable, Environmentally friendly lighting solar units to the Rwandan communities that are on the off-grid. Legacy took part in the concept development of the marketing strategies together with implementation of the campaigns in the different communities of Rwanda (Rulindo,Rusumo, Kamonyi), through educating the masses (Night films, roadshows, Exhibitions, community meetings/cleaning activities (Umuganda)

THE UBAHO NEZA NUZIGAMA VISA CAMPAIGN LAUNCH

The Government of Rwanda and Visa Inc. Rwanda signed a Charter of Collaboration to promote inclusive financial services in the country. A financial literacy campaign was launched on 26th March 2012 as part of the collaboration. The Campaign Objective was to empower Rwandans, especially the unbanked, with financial information that would enable them to readily access financial services.

BRD GIRA ICUMBI – RWANDA

BRD Launched a New service refered to as the Gira Icumbi account to its customers on the 7th-December-2012
LegacyXp was briefed to:
• Create an advertising strategy that will position the product effectively among the target audience
• Develop engagement mechanics that will drive awareness and recruitment during the 14 days of the prosperity Expo
SCOPE OF WORK:
• The activations were held in Kigali-Gikondo during the prosperity Expo Celebrations
• BRD also launched the Gira Icumbi Account on the Rwandan Market
Target Audience
people who have the capacity of saving a minimum of 100,000RWF for a period of one year

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