Strategy

Let us help you answer the million-dollar question: “How to connect your brand with the right target audience?”. It all starts with an agile strategy that revolves around your organizations’ core message. We offer our expertise in developing the following strategies for your business:

• Marketing strategy
• Go-to-market strategy
• Market expansion strategy
• Integrated communication strategy.

Creative

First impressions are vital. We have a highly experienced team of creative minds that don’t stop until your brand story is visualized to your full satisfaction. Whether you need graphics for your social media channel or print graphics for promotion and display, we do it all in-house. Talk to us about the possibilities and let your imagination run wild:

• Logo design
• Brochure, profile, catalog design
• Annual report lay-out
• Billboard, campaign creative design and so much more.

Digital

In this digital era, your brand cannot be left behind on the web. We can help you develop a digital media strategy that delivers the message your people want to hear, via the channels we know they love. There are no limits to the digital services we can offer. Think about:

• Website design & development
• Social media strategy
• Channel creation & content design
• Channel management
• Community management
• Monitoring & insight analysis reporting
• Social media training and so much more.

Media + PR

Aligning you with the best platforms, influencers and media is our core expertise. We integrate the media plan into your media strategy and guarantee to buy at the best possible rates with the best performing media.

Public Relations: We pride ourselves to have solid relationships with media houses and are affiliated with some of the best public speakers. We can help you put together a full PR plan that is integrated with your events or campaign strategy, including press releases and content for print, broadcast, and web.

Experiential + Events

We are proud to say that we pioneered experiential marketing right from the beginning. Up until this day, live brand experiences are still the most powerful tool to bring about behavior change. There’s nothing more ‘real’ than a direct connection that is made between brand owner and consumer – and we do it in the most creative way! We have a fully-fledged experiential team and equipment that, together with a killer campaign plan, will help you reach even the hardest-to-reach target audiences. Moreover, we understand the African markets more than anyone else. The creation of your ‘big idea’ for any experiential campaign is in safe hands with us.

Event Management: We help you plan and coordinate your event to make sure things go off without a hitch. From small meetings to big events, from virtual to live events, we can do it all.

• Product launches
• Product activations
• Private, corporate and charity events
• Award ceremonies and so much more.

Production

Print: Legacy XP has always been known for finding the highest quality products using the latest technologies. We don’t settle for anything but a cutting-edge production, and our clients know it. Our print production skillset moves across the strengths of different print design contexts to present your communication materials to budget and deadline. We are known for delivering creative and outstanding products like:

• Promotional materials (personalized notebooks, end of year gifts, product launch materials)
• High-quality print products (annual reports, flyers, profiles you name it)
• Any special print or production request you might have, please dare us to make it!

Audio visual: For all your audio-visual production needs we have a team on stand-by for quick turn around and hassle-free production. Think of:

• TVC’s
• Jingles
• Radio sketches
• Voice overs
• Photography
• Animated videos and so much more.