Our clients rely on us to handle every aspect of their marketing requirements in order to create real brand experiences. Find a few examples of projects we have executed over the years to show you our creativity and diversity.
Legacy XP was appointed to develop a bold and distinctive brand that would stand out and communicate NPD’s core business both locally and internationally. Legacy XP delivered the NPD logo development, tagline and overall corporate identity design including vehicle branding, online platforms, company clothing and attire.
Legacy XP was tasked by the Ministry of Finance and RSSB to develop the EJO HEZA tagline and overall corporate identity, creative stills/pictures, production of EJO HEZA videos and animations, documentaries, radio jingles, radio ads, collaterals, branding at Kigali Convention Centre and INTARE Conference Center design, and branding.
Legacy XP was contracted by Agaciro Development Fund (ADF) to be a 360 communications agency for the fund. Agaciro development fund sponsored the football and basketball tournaments for the BIG 7 teams from the AZAM league running in September, 2019. We were tasked to conduct event PR and activation for the football and basketball tournaments and communicate the funds’ achievements. Legacy XP managed and promoted the brand, logo, tagline and overall corporate identity.
Legacy XP created a rural electrification campaign called Cana Uhendukiwe. The scope of work from BRD included handling the unveiling of the new insurance brokerage product called the BRD Insurance Brokerage in addition to showcasing their new and existing customers the bank’s plans.
The Government of Rwanda and Visa Inc. Rwanda signed a Charter of collaboration to promote inclusive financial services in the country. Legacy XP was to develop an advertising strategy for a financial literacy campaign. The objective of this campaign was to empower Rwandans, especially the unbanked, with financial information that would enable them to readily access financial services.
The Development Bank of Rwanda, commonly referred to by its French name Banque Rwandaise de Développement, is a development and commercial bank in Rwanda. Legacy XP is entrusted with the responsibility of creating advertising strategies for BRD’s different campaigns like GIRA ICUMBI, CANA UHENDUKIWE (solar energy campaign), JYAMBERE, and communication services related to social media management, branding promotional materials, press releases and annual reports.
With Cogebanque, Legacy XP was assigned to gather, compile and edit relevant content as per the annual reports plan. We also undertake content design layout, content development and proofreading with professional writing standards. The contract execution includes photography and print production of the reports.
Legacy XP was commissioned by MTN Rwanda cell Ltd to promote, market and sell its products and services throughout Rwanda. We created brand affinity by providing captivating entertainment, raising awareness of MTN products and services and drive sales at the same time.
For East Africa Breweries Limited, Legacy XP worked on Tusker carnivals and in-bar activations. We also launched Uganda Guarana in Rwanda (in-bar activation) and conducted the consumer sampling of Uganda Waragi.
Legacy XP was tasked with the brand development and public relations for the new Kigali International Finance center currently known as Rwanda Finance. The work involved the project concept and design. We also provided designed promotional materials for the project smooth run.
